Privacy Notice

Last updated: June 2026

1. Who We Are

Simply Sympathy (simply-sympathy.com) is the data controller responsible for your personal data. We are a funeral flower specialist based in the UK, showcasing our portfolio online and arranging consultations directly with clients.

If you have any questions about this privacy notice or how we handle your data, please contact us:

Email: flowers@simply-sympathy.com

2. The Personal Data We Collect

Because our website is a portfolio and not an online shop, we do not take payments or process financial transactions online. We only collect personal data that you voluntarily provide to us via our website contact form. This includes:

Identity Data (Name)

Contact Data (Email address and telephone number)

Any personal details you choose to include in your message box regarding your floral requirements.

3. How We Use Your Personal Data and Why

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

Your Consent: By filling out our contact form, you give us permission to use your details to contact you back. You can remove your consent at any time by emailing us.

Legitimate Interests: We require this information to respond to your inquiries, provide quotes, and discuss potential funeral flower arrangements.

We use the information you give us strictly to:

Respond to your initial message or consultation request.

Call or email you regarding order details, designs, and delivery logistics.

We will never sell your data, use it for automated marketing newsletters without explicit opt-in consent, or share it with third parties for marketing purposes.

4. How We Store Your Personal Data and For How Long

Your data is securely stored digitally on our secure email servers and contact management systems.

We only keep your personal information for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

If your inquiry does not lead to a booking, we will delete your details within [6 months / 1 year] of our last communication.

If you do place an order with us, we keep your contact and order history for [6 or 7 years] to comply with UK tax and accounting laws.

5. Your Data Protection Rights

Under UK data protection law, you have rights including:

Your right of access: You have the right to ask us for copies of your personal information.

Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate or incomplete.

Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing: You have the right to object to the processing of your personal information in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us using the details in Section 1 if you wish to make a request.

6. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us directly using the contact details provided in Section 1.

You can also complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have used your data. The ICO is the UK's independent authority set up to uphold information rights.

ICO Contact Details:

Website: https://www.ico.org.uk

Helpline: 0303 123 1113